Kellogg's has given Froot Loops mascot Toucan Sam a makeover and fans are NOT happy. The cartoon bird has been an ambassador for Kellogg's' fruity cereal since 1968 but last week, the company unveiled a new (and improved?) Toucan Sam.
Kellogg’s says it's more in line with the cartoons watched by kids who make up the brand's target demographic but people aren't loving it. Froot Loops fans have taken to social media to express their unhappiness with the mascot's new look.
Some even noted that it looks like Toucan Sam or the person that designed him took acid. What do you think of Toucan Sam's new look?
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